What this position is about - Purpose:
The objective of this position is to contribute to define Digital Engagement strategy and deploy it to boost Consumer onboarding, engagement and retention. Primarily focused on achieving the volume, rate and lifetime value potential of our consumer base.
The CRM & Retention Manager is responsible for developing and executing consumer retention strategies with cooperation with other departments, analyzing customer’s data to identify trends to accelerate consumer adoption pattern, increase business results and ensure consumer satisfaction.
What will you do - Responsibilities:
Contribute to the development of CRM and consumer retention strategies and drive their implementation
CRM retention management based on consumer insights, business objectives and marketing strategies
Consumer data management with focusing on developing consumer segmentation and targeting (in line with global guidelines and localization objectives)
Monitoring and evaluation the effectiveness and accuracy of new campaigns and prepare reports
Rewards and loyalty program management - preparing. Executing retention campaign briefs, objectives and agency management
Develop and track program effectiveness (key performance indicators - KPI). Report on program effectiveness to leadership
Ability to collect data, analyze customer data, interpret and draw assumptions to be checked on consumers: analyze customer data and trends to identify areas of improvement. Recommend solutions to improve customer experience
Plan and control the budget
Collaborate with other internal departments as well as with 3rd parties, digital agencies, web and software developers
Who are we looking for - Requirements:
University degree in business, marketing or economics
Knowledge of digital marketing principles
5 years of professional experience in digital marketing landscape as CRM Manager within agency or at retail/FMCG
Professional experience in deployment of CRM strategies, lifecycle campaigns and retention programs
Proven track record of success in developing and implementing data-driven retention programs
Very good English (both verbal and written)
Very good understanding of digital landscape and project management
Experience with CRM tools e.g. ACS (Adobe Campaign Standards), CDP (Consumer Data Platform), UTM Tool
Strong interpersonal and communication skills
Strong analytical skills with experience in data analysis tools
Good team player, very well organized
What to Expect:
Full-time employment contract
Professional onboarding during your first months at JTI
Individual approach to your development plan including certified trainings organized by both external and internal trainers
Opportunity to work in open atmosphere in modern office in a group of team-players
Attractive package of benefits, including among others: company car, private healthcare, sport-card, life insurance, pension plan (when you are here, check our cafeteria system!)
Work in a 50/50 hybrid system model